Our Experience
At DGA, our expertise is rooted in over a decade of hands-on experience in building, scaling, and managing highly successful Business Development Representative (BDR) and Sales Development Representative (SDR) teams for a variety of venture-backed and public SaaS companies.
Industry-Leading Expertise
Our founder's journey in the business development landscape began when the SDR role was just emerging in the UK. This early involvement has given us unique insights into the evolution of sales development practices and technologies.
Key Achievements:
- Built and scaled an outbound SDR team from the ground up to 50 members across London, Singapore, New York, and Tokyo for Blue Prism, a leading RPA software company.
- Witnessed and adapted to significant changes in the business development landscape, including the growth of LinkedIn's user base and the introduction of sales engagement platforms.
- Developed and implemented innovative strategies to overcome challenges such as declining email deliverability and increasing market saturation.
Embracing Technological Advancements
We've been at the forefront of adopting and leveraging new technologies to enhance business development processes:
- Early adopters of sales engagement platforms and social selling techniques
- Pioneers in integrating AI and machine learning into prospecting and lead qualification processes
- Experts in utilizing data analytics to refine targeting and improve conversion rates
Diverse Industry Experience
We have successfully transformed sales development and go-to-market functions and processes for a wide range of SaaS companies, including companies that sell:
- Robotic Process Automation (RPA) solutions
- Customer Relationship Management (CRM) systems
- Marketing Automation platforms
- Enterprise Resource Planning (ERP) software
- Cybersecurity solutions
- Cloud Computing services
- Financial Crime Tech
- Contact Centre Transformation solutions
- Generative AI tools
- Intelligent Chatbots
- FCA Compliance Consulting services
This diverse background allows us to quickly understand and adapt to the unique challenges of different tech sectors, providing tailored solutions that address specific industry needs and go-to-market strategies.
Continuous Learning and Innovation
The business development landscape is constantly evolving, and so are we. We stay ahead of the curve by:
- Continuously researching and testing new tools and methodologies
- Actively participating in industry conferences and thought leadership forums
- Collaborating with AI researchers and data scientists to develop cutting-edge prospecting techniques
Client Success Stories
Our experience is best reflected in the success of our clients. We've helped numerous companies transform their business development approach, resulting in:
- Significantly improved lead quality and conversion rates
- Shortened sales cycles
- Increased customer lifetime value
- More efficient use of marketing and sales resources
Most notably, clients working with DGA are seeing up to 20% reply rates to their campaigns. This is a remarkable achievement considering the industry average for cold outbound campaigns that only use email typically ranges between 1-5%. This dramatic improvement in engagement rates demonstrates the power of our targeted, data-driven approach to business development.